Now Offering: Design Day Refreshes

LEARN MORE HERE

You built it in the early days just to get something out there. You made quick decisions, figured things out as
you went, and told yourself you’d come back to it later. But later never really came.

Now you’re fully in it, wearing all the hats and your website feels like this lingering thing in the background. You know it doesn’t reflect the level you’re operating at anymore, but every time you think about updating it, it feels like a whole project you don’t have the time, tech confidence, or mental space to take on. Or maybe you’re just getting started and can already tell you don’t want to build something you’ll outgrow in a year. You want a strong foundation from the beginning — without getting stuck trying to piece everything together on your own.

Different starting points, same feeling:
you want your online presence to feel clear, aligned, and professional… without it turning into another overwhelming DIY situation.

Your business has grown but your website hasn’t quite kept up.

hi i'm emily!

and I help home and lifestyle professionals elevate their online presence with strategic, personality-driven websites that build trust and support their next level of growth.

What you need isn’t more tweaking, it’s a strategic partner who can see the big picture, refine the details, and bring it all together in a way that feels like you, just more elevated and aligned.

You’ve probably tried buying a template and hoping it would just “click,”
so you keep DIY-ing a little longer.

You gather inspiration but can’t quite make it feel cohesive,
and your website keeps getting pushed aside while client work takes priority.

I’m a designer and strategist with five years of experience working in digital marketing with small businesses. Over time, I started noticing the same patterns again and again.

Many business owners treat their website like a place to say everything about themselves. But a good website guides the audience through a clear, intentional experience. Knowing you’re good at what you do is one thing. Turning that into structure, messaging, and flow is the part that feels overwhelming.

That’s where I come in.

I’m really good at taking scattered ideas and “I know what I mean but can’t explain it” thoughts and turning them into something clear and cohesive. My clients don’t just walk away with a better-looking website. They feel more confident in their work, clearer in their message, and more comfortable showing up as the expert they already are.

Now I bring that same clarity and structure to women-owned home and lifestyle businesses. My style blends clean, minimal design with personality and warmth, so your online space feels thoughtful, aligned, and like a natural extension of the work you already do so well.

I know what it’s like to be good at your craft but feel behind on your own brand.

View the Portfolio

fun things about me

When I’m not designing, you can usually find me starting the day with a hot coffee before switching to iced, queuing up a K-drama rom-com in the background while I work, and sharing my space with my tiny Shih-Poo — the real boss around here. I’m a firm believer that the little comforts and routines in your day matter, and honestly, good design should feel the same way: warm, supportive, and easy to live with.