Web design for women in home and lifestyle services ready to be seen and get booked
View Services
Website Design Jacksonville FL
Book a Call
Web design for women in home and lifestyle services ready to be seen and get booked
brand. Functional design.
Confident
Clients who trust you before the first call
You're not just starting out anymore and your brand should show it
You started with a DIY site something quick to get you online. But now your home service business is growing, and your website just isn’t keeping up.
What once felt “good enough” now feels off-brand and underwhelming. It doesn’t reflect your style, your skill, or the value you bring and it’s holding you back from attracting the kind of clients you really want.
You’re ready for a brand and website that says:
“This is a serious business, and I’m the expert you’ve been looking for.”
I help home and lifestyle pros go from the messy middle to a personality-driven brand and website that feels aligned, polished, and built to grow with you.
Because when your site reflects the care you put into your work, it builds trust and that trust turns browsers into believers.
Hi, I’m Emily! A Navy wife, creative strategist, and founder of True Ideas. I mix clarity, intention, and a bit of chaos-taming magic into every brand and website I design.
If you're a home organizer, stager, interior designer, or lifestyle pro, I help you move beyond "just getting by online" with a site that feels like home and works hard for your business.
My work blends minimal, modern design with brand strategy that builds trust, sets boundaries, and helps you book dream clients on repeat.
Because the truth is, people don’t just hire you for what you do. They hire you because they feel something. And that feeling starts the second they land on your site.
Let’s make sure it’s the right one.
Meet your
Learn More
Designer!
How We Bring Your Brand to Life
Book your free call
01
We’ll chat about your business and goals.
Get clarity and a custom plan.
Collaborate on your design
02
You bring the vision, I’ll bring the strategy and visuals.
Walk away with a website that feels like you
Launch your dream website
03
Confidently share your site with the world.
Attract aligned, premium clients
View Services
Tailored for established businesses ready for more depth, strategy, and a fully aligned online experience.
Brand Identity
Logos, fonts, and color systems crafted to help your personality shine and build instant trust with potential clients.
View Services
Custom Website
A fast-track, custom Showit website for service providers who need a powerful online presence — quickly.
Website in a Week
Strategic design options for every stage of business
Whether you're starting fresh or finally ready to upgrade your DIY site, my services are designed to help you show up clearly, confidently, and professionally.
Start fresh or upgrade your DIY site with design that helps you show up clearly and confidently.
connected
The right clients don’t need convincing
they need to feel
Emily was really helpful with taking me through the process of
elevating my brand's message. It's about telling a story to the right audience
and she was able to help execute that! It has been a day since my new
site launch and I've gotten so many compliments on how amazing
everything looks.
Love Notes from Clients
Sothana N. - Booksothana
Beauty
Emily was really helpful elevating my brand's message
"Emily really knows her stuff! She listened, found the gaps we didn’t even see, and came up with solutions that worked perfectly. Super impressive!"
Love Notes from Clients
Bradford T. - The Sector Inc
Business Management
Emily really knows her stuff!
"Emily jumped in early and started making a difference right away. She’s got a great eye for success and knows how to bring a plan together. So exciting to see!"
Love Notes from Clients
Beena T. - The Sector Inc
Business Management
She made a difference right away.
"Working with Emily was amazing! She responded so fast and gave me exactly what I needed. Totally worth every penny – I’d recommend her in a heartbeat!"
Love Notes from Clients
Martha m.
Totally worth every penny
You see web design as a collaboration, not just a “set it and forget it” process
You want a website that looks amazing and works strategically to bring in clients
You’re ready to invest in a site that grows with your business and reflects your big-picture goals
You’re a kind, driven, inclusive human with a vision
That's so me
We might be the perfect fit if:
That's Me, But Let's Talk About You
You already know your stuff. Let’s help the world see that too.
You’re not stuck because you lack experience you’re stuck because your website doesn’t reflect how good you actually are. Maybe it was something you threw together just to get started, or maybe you’ve simply outgrown it.
I help you untangle the messy middle and bring your vision to life through a collaborative, strategy-led process. Together, we’ll create a brand and website that finally looks and feels like the expert you already are.
Because you don’t need more experience to be taken seriously. You need a brand that shows it and helps you believe it, too.
Design my Brand and Website
